When you run a business, it’s often important to make sure that you come up with the ideal website for it. This is an important part of making sure that the company has an online presence, which will in turn make it easier for you to market the company. However, the problem is that for most people, especially first timers, it’s difficult to pick a hosting service that will work well for a small business. Most of the hosting services out there are more or less similar, which makes this even more difficult.
However, by simply making sure that you understand the benefits of certain features, you can easily get the right product for your needs. For instance, when you go shopping for hosting services, you will notice that some companies offer static IPs for the websites, sometimes at an extra cost. This is a feature that you should seriously consider investing in, since it has a number of benefits that will suit any commercial website. Some of these include:
It makes it easier to receive files
There are times when you will need to use the site to receive large files from various sources, such as from clients. In such cases, you would need to set up a file server or an FTP server in order to make this happen. This is only possible if you have a static IP address.
It makes it easier to use other services
On the website, you might need to use other services including chat or the ability to set up a virtual private network. The latter is especially important if you are thinking of allowing telecommuting or other similar services. In such cases, the use of a static IP address for the website will always come in very handy, and is something that you should spend some money on. Of course, you can get these services if you have a dynamic IP, but the problem is that it will be a lot more complicated and prone to problems later on. Paying extra for a static one will always turn out to be a good idea.
It’s likely to be more secure
When the website has its own IP address, it makes it easier for you to get a dedicated, private SSL certificate. This is crucial if you intend to use the site for handling sensitive data, such as when you need people to use it as the portal for payment when they buy items off your website. Doing this protects your customers from any harm, and also reduces the chances of your site being associated with high risk, which will scare people from using it at all.
As you can see, there are numerous benefits associated with using a static IP address when starting your business website. The next time you are looking for a hosting service for this, you should insist on having this feature in order to benefit from all the above and more. Not all hosting services provide this, so you might need to pay attention to the technical details of each before signing up for them.